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We started Blog to Scale to help bloggers learn how to scale their blog, the right way, for 2019 and beyond. Forget about cranking out articles daily and all the grunt work that comes along with it. There’s a better way. Find out how to blog like a business owner, not a writer. 

Kris Kris HughesFounder- Blog to Scale 

 

Identify the right audience for your blog and learn how to start a blog the right way.

Your blog audience shouldn't be one that's passionate about a niche, but one that has expendable income and to spend money and learn how to improve their business.

Scale your traffic quickly through modern, efficient methods.

So much for cranking out endless blog articles and trying to appease the Google gods. Learn how to scale your traffic quickly through limited writing, ghost writing, and techniques like backlink acquisition, guest blogging and building mutually beneficial partnerships with other forward-thinking blogs.

Monetize traffic in ways that make sense for your blog's size and potential.

Learn how to properly monetize the traffic you earn throughout your growth life-cycle. You'll understand how to set your strategy based on how much traffic your site is earning. No more guesswork or throwing stuff against the wall to see what sticks.

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If there’s one thing we wish someone, anyone, would have told us 10 years ago when we started trying to blog to make a little additional money, it’s this: 

Do NOT start a passion project. The problem is, conventional wisdom has always been the following when it comes to learning how to start a blog:

Start a blog on a subject you’re passionate about. After all, you’re going to be blogging on that subject multiple times, every day, for years so you’d better love it! It’s all about consistency, being organized, organically growing your audience (at a snail’s pace, mind you) and eventually it will all pay off!  It’s a slog, and you have to learn the love the slog, to get to where you want to go. Would the hard work even be worth it if it wasn’t difficult? 

This is the WRONG mindset to have when learning how to start a blog in 2019, and beyond.

I bet you’re asking: Where do I start? It’s a step-by-step process we’re here to help you conquer.

  1. First, you’ll learn how to start a blog with confidence. This includes conducting detailed research into your audience’s budget potential, developing reader personas based on the content you’ll be creating, leveraging your existing professional connections, and doing a deep dive into the competition level of your niche before you ever write one word of a blog post. You aren’t going to be writing much as is. At first, it’s just a few pillar blog posts that’ll be the foundation of the story you’re telling.
  2. You’ll develop a comprehensive content strategy that gives your content the best possible chance at earning as many views as possibly, organically. Organically, is the key. The overarching goal here is to spend as little as possible setting up all of the moving pieces of your blog, and getting the biggest ROI possible for the time that you dedicate. 
  3. You’ll use world-class content marketing strategy to help you on the journey. This includes identifying the best hosting platforms, best blogging platforms, best email-platforms, and more, and making those systems as automated as possible. After all, the point here, is to create passive income, not to make it a time-consuming process that you’ll grow to resent.
  4. You’ll make money blogging through your efforts! Initially, this will be through providing coaching services, and in time through affiliate marketing, creation of downloadable products like e-books, and eventually through creation of online courses. It’s a long-game, but there’s plenty of potential for short-term return.